Engineering a New World

Something Can Be Done About It

1997 Wired Cover Story: ‘101 Ways to Save Apple’

The Cover Story that Wired wishes they never published. Apple Death Knells were the Journalists’ Favorite Sport in the Late 90’s, but look at where they are now. How about this one as the first bunch of suggestions given to the company in this article:

“Admit it. You’re out of the hardware game. Outsource your hardware production, or scrap it entirely, to compete more directly with Microsoft without the liability of manufacturing boxes.”

read more | digg story

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This entry was posted on October 3, 2006 by in Uncategorized.
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