This was one of the more brilliant marketing ploys done to market the new Jeep Grand Cherokee, which I saw in downtown Atlanta. They had a photgrapher there who would take your picture with a mud-caked Jeep, then giving you a little card where you could (in a day or two) log on to the site and get your personalized cover of a "magazine" that shows you right on the front cover.
I call it brilliant, as it literally produced about 6 user sessions on the Jeep website, as I’m (a) crawling all over the site looking for my picture over a 48 hour time period, and (b) looking at all sorts of Jeeps that I normally would have no interest in at all, as I’m a sports-car guy.
I have no idea how many Jeeps this ended up selling, but I thought it a brilliant application of marketing. In Scientology, L. Ron Hubbard wrote much about marketing as a technology - key being to “Attract”, “Interest” and “Get your message accross”. Well, this definitely had the attract and interest part, for sure.
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